Lovell is named after Henry Clay Lovell, who brought two herds of cattle to the area in 1879.
Like Cowley and Byron, Lovell was built by Mormon settlers who constructed, by hand and with horse teams, the 37 mile long Sidon Canal.
Lovell's nickname is the "City of Roses." Dr. William Horsley, a renowned authority on roses, lived in Lovell for almost 50 years and spread his love of roses throughout the community.
In addition to agriculture, a sugar beet processing plant, a bentonite plant, and a Georgia Pacific wall board plant contribute to Lovell's economy.
Lovell serves as a gateway for the Big Horn Canyon National Recreation Area, and Highway 14A, which runs through Lovell and over the Bighorns, is an attraction by itself.
